Rapid Growth for a Small Nonprofit

The Challenge
A client was in the process of raising funds for a building project that costs $7 million. However, after nearly three years they had only raised $3 million. Frustrated, and with a tight groundbreaking deadline approaching, they needed to raise an additional $2 million in cash. And they needed it fast!
This organization historically only raises $500,000 per year through their fundraising efforts. In November 2022, they reached out for assistance to secure the additional $2 million by December 31st. It’s important to note that in most Decembers, they typically raise only $100,000.
"30% of annual giving occurs in December." - NPsource
Solution
- Created a compelling case statement for the campaign, emphasizing the importance of giving to the project right now.
- Leveraged existing donors to provide a $1 million match challenge, incentivizing increased contributions.
- Assisted in creating customized communication tailored to an expanded set of donors.
- Coached the organization to host two leadership briefings in December, providing a direct platform for engagement with donors.
- Implemented snail mail and email touch points appeals to reach donors through multiple mediums.
These efforts were aimed at maximizing donor engagement and generating the necessary funds to meet the urgent $2 million need.
Result
$1M Fund Match
5x Previous Year End Donations
$2M Goal Met
This client who was only raising $500,000 annually and historically achieving $100,000 in December, managed to surpass expectations. They raised all $2 million in six-weeks!
Donor development strategies are one of the most important tasks of any nonprofit leader.
With their fundraising efforts gaining momentum, we are now assisting them in securing the final $2 million installment required to complete their project. This significant boost in fundraising progress brings them closer to their goal and highlights the potential for a successful outcome.
